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Together, Neilson and KidSport are helping families overcome financial barriers to play.

Put us in, coach!

Kids who play organized sports:

  • Become physically active
  • Improve their academic performance
  • Improve their self-esteem and self-confidence
  • Make new friends
  • Learn life-long skills
  • Share and celebrate their culture
*Voted most trusted brand in Ontario in the Milk category, based on the 2023 BrandSpark Canadian Shopper Study.